How to Count Words

Two initials are considered one word, each abbreviation is considered one word and figures consisting of a dollar sign and numerals are considered one word. Zip code is considered one word and must appear in every ad with an address. Cities and states consisting of two or more words are considered one word. Telephone numbers with area code are considered one word. Hyphenated words count as two words. Internet or E-mail addresses count as two words. No charge for normal punctuation. Symbols that replace a word count as one word.

Classified Ad Enhancements

We offer enhancement options which can improve the effectiveness of your ad. These options will make your ad stand out. Enhancement options are not advertising agency commissionable.

For Word Ads:

Option #1:
We will center and bold the type of the first line of your ad and bold the web site and phone number. Cost: $65 per issue + cost of ad.

Option #2:
Gray highlight your ad! We will center and bold the type on the first line of your ad, bold the web site and phone number, plus add a gray background to your ad. Cost: $100 per issue + cost of ad.

Display Advertising

Classified Display - Column width is 2 1/4 inches. The magazine will pub-set straight type display ads. To supply your own file, we accept: Adobe Photoshop, Adobe Illustrator Version 8 or high (when sending EPS files, save all text as outlines). High resolution PDF files (distilled through Acrobat Distiller with fonts embedded). QuarkXpress Versions 4 thru 6 with all resource files (logo, graphics) and screen/printer fonts (postscript fonts only, no true-type fonts) included. Saved as a PDF, Tiff or EPS. Send ads via email to: art@rpiclassifieds.com. Please include the publication name in the subject line.

Classifieds On-line

You can increase your advertising response by reaching additional readers online. Site traffic is over 4 million page views a month! Established in May 1996, our website is now a proven response generator for classified ads. When placing your classified ad in Entrepreneur Magazine we will repeat the same copy plus your web or E-mail address on entrepreneur.com for $49 per month. This rate even includes a hotlink to your own website! For internet advertising only, the rate is per month for 25 words or less. Each additional word is $2.00. Please Note: Internet ads are not advertising agency commissionable. See our classified ads at www.entrepreneur.com

Billing & Credit

Classified advertising in all magazines must be prepaid with order. In order to receive the frequency discounts, the total ad schedule must be paid for in advance. There is a $35.00 service charge for returned checks. Make checks payable to RPI Classifieds. For your convenience, we accept Visa, MasterCard, and American Express. To place your order, please use the online order form. We also offer a til-forbid contract, please call for more information. There is an automatic $5.00 processing fee charged for each ad processed.

Commission & Cash Discounts

1. Commission to recognized advertising agencies is 15%. No agency commission is given on credit card orders, enhancement options, or internet ads.
    
2. No cash discount permitted.

Classified Headings