Entrepreneur Online Rates
 
Site Profile
With more than 100,000 pages of content, Entrepreneur.com is one of the largest and most popular small-business Web sites on the Internet. We provide business owners with practical information, expert answers from recognized business consultants and a wide range of services designed to solve the challenges of starting, running and growing a successful business.

Site Traffic
Monthly Page Views......... 20 Million
Monthly Impressions....... 59 Million
E-mail Newsletters......... 413,124*
*Source: Netcreations, August 2004

30-day Unique Audience 2.4 Million
Source: WebTrends, July 2004

Unique Value Proposition
  • Viewers consist of small-business owners and those starting a business
  • Entrepreneur.com delivers unique "how-to" content and solutions
  • Entrepreneur.com is a global brand
 Audience Characteristics
Male.........................60%
Female.....................40%
Median Age..............40
Median HHI..............$65,559
 
Head Count in Organization:
<10 ........................24%
<50 ........................29%
<100 ......................34%
<500 ......................41%
Started Business/Plan to Start
(12 mos.).............................41%
Shopped Online (6 mos.).......96%
Purchase Online (6 mos.)......85%
Source: @Plan, Summer 2004
Audience Profile
Entrepreneur.com visitors are business owners and partners who are looking for tools to help them succeed in today's competitive marketplace. They own growing businesses and look to Entrepreneur.com to provide information and perspective on industry news, business tools and services, strategies for growth, and much more.

The Typical Entrepreneur.com Visitor

  • 61% are the owner/partner of a business
  • 81% are top management
  • Has an average of 20 employees
  • Has been in business for an average of 5 years
  • 64% are considering buying a new or additional business in the next 12 months
Entrepreneur.com users
Have Purchasing Power and Make Business Purchases Online
  • Spend an average of nearly $24,000 annually on business products and services
  • Plan to purchase a variety of their business products over the Internet, including:

Computer Hardware .............................52%
Computer Software ..............................48%
Office Equipment .................................43%
Office Supplies ....................................57%
Business Services ...............................40%

 
Find Solutions for their Businesses Online
  • 42% look for technology or Internet/e-commerce information online
  • 37% look for business finance and investment information online
  • 33% said that Entrepreneur.com helps them select/buy products and services for their businesses

 
Are Frequent Visitors
  • 6 page views on average per unique visit
  • 54% use Entrepreneur.com at least once per week
  • Average length of visits "18 minutes*
  • E-mail newsletter circulation 413,124**