Reader Demographics

Average age of reader: 59
Women: 61%
Men: 39%

Affluent: The average annual household income is $93,800 - average net worth $1,171,000.

Educated: 72.5% have attended a four-year college. 40.5% have a post-graduate degree.

Mail Order: 89.0% order at least one product through the mail or over the telephone per year.

Upscale: 79.8% Own their own home.

Consumer: 11.2% Own a second home or a vacation home

Investors: Samples of investments:
53.1% own mutual funds
46.0% own common or preferred stock
37.9% own money market funds
31.3% own bonds or treasury notes
Demographics Occupation Professional/Managerial 73.2%

Classified Word Ads

Cost per word
1 Time - $3.50
4 Times* - $3.25
Minimum ad 15 words

In order to earn the four-time rate, your ad must be prepaid for four or more issues.

Counting Words: All words are counted, including abbreviations, initials and groups of numbers. Hyphenated words count as two words. Area code and telephone number count as one word. Zip code counts as one word. Cities and states each count as one word, even if there is more than one word in the name, i.e. New York or Salt Lake City. All ads are set uniformly, the lead words are set in caps and the balance of the ad is set in upper and lower case.

Classified Display

Cost per column inch
1 Time - $220
4 Times* - $205
Minimum ad one column inch

*In order to earn the four-time rate, your ad must be prepaid for four or more issues.

Classified Display - Ad pages are generated on Macintosh computers. Column width is 1.875 inches including border. The magazine will pub-set straight type display ads. To supply your own file, we accept: Adobe Photoshop, Adobe Illustrator Version 8 or higher (when sending EPS files, save all text as outlines). High resolution PDF files (distilled through Acrobat Distiller with fonts embedded). QuarkXpress Versions 4 thru 6 with all resource files (logo, graphics) and screen/printer fonts (postcript fonts only, no true-type fonts) included. Saved as a PDF, Tiff or EPS. Send ads via email to: art@rpiclassifieds.com. Please include the publication name in the subject line. If you have any questions regarding our production format, please contact us at 1.800.762.3555.

Issuance & Closing Date
The Christian Science Monitor is published every week day. The classified section is published every Friday. The closing date is every Thursday 8 days prior to the issue desired.

Billing & Credit
All classified advertising must be prepaid with order. Make checks payable to RPI Classifieds. Credit card orders charged to Visa, MasterCard or American Express are accepted. Use online order form to complete your order.

Discount
A 15% commission will be given to classified display advertisers who submit their ads camera ready. No commission is allowed on regular word classified advertisements or on classified display ads which are charged to credit cards.

List of Classified Headings:

1. The Christian Science Monitor is represented exclusively by Publicitas Promotion Network/RPI Classifieds USA for classified advertising.
    
2. The Christian Science Monitor reserves the right to reject or cancel any advertising for any reason at any time. The Christian Science Monitor gladly accepts a wide range of products and services in its classified section. However, the following categories are not acceptable: tobacco products, alcoholic beverages, gambling of any sort, medical or health products and services, sex references, caffeine beverages, attacks on individuals, groups, governments or organizations or any ad that is overly emotional or graphic in its appeal.
    
3. The maximum liability The Christian Science Monitor and Publicitas Promotion Network/RPI Classifieds USA will assume for any advertisement is the total amount paid by the advertiser and/or advertising agency for the ad. We are not responsible for key numbers or typographical errors for advertisements that are not submitted type-written.
    
4. All advertising rates are subject to change without
   notice.