Budget Travel Rates

Audience Profile
 

Sex: Male 36.4%
Female 63.6%
Median Age: 47.7 years
Median Household Income: $69,577
Education: College Graduate+ 37.4%
Any College 71.5%
Post-Graduate with Degree 20.8%
   
Employment: Employed 73.2%
Employed Full-Time 61%
Professional/Manager 37.8%
   
Marital Status: Married 64.6%
Single, Never Married 14.4%
Widowed, Separated or Divorced 15.9%

 

Circulation
The guaranteed paid circulation is 575,000. Total readership exceeds 2 million per issue.

Domestic Travel
Belong to a Frequent Flyer Program 39.1%
Took a Domestic Trip in Last 12 Months 79.3%
Took 5+ Domestic Trips in Last 12 Months 15.8%

Foreign Travel
Own a Valid Passport 46.6%
Took a Foreign Trip in Last 3 Years 49.3%
Took 3+ Foreign Trips in Last 3 Years 16.2%

Classified Rates
 

  1x 3x*
Cost Per Word: $14.95 $14.30
Display Ad: $960 $895

Minimum ad twelve (12) words
*In order to earn the discounted three-time rate, your ad must be prepaid for three consecutive issues, using the same ad copy.

Counting Words
Two initials are considered one word, each abbreviation is considered one word and figures consisting of a dollar sign and five numerals or less are considered one word. Zip code is considered one word and must appear in every ad with an address. Cities and states consisting of two or more words are considered one word; i.e. "Salt Lake City." Telephone numbers with area code are considered one word. Hyphenated words count as two words. Websites and email addresses count as two words each. No charge for normal punctuation.

Style
All classified word advertisements are set uniformly. Lead words are set in caps and bold type and the remainder of the ad is set in upper and lower case. Abnormal capitalization, type variations, illustrations and borders are not permitted.

Classified Display
Cost per column inch 1 Time $960
*3 Times or more $895
Minimum ad one (1) column inch (column width 2.25")
*In order to earn the three-time rate, your ad must be prepaid for three issues.

Column width is 2 1/4 inches. The magazine will pub-set straight type display ads. To supply your own file, we accept: Adobe Photoshop, Adobe Illustrator Version 8 or high (when sending EPS files, save all text as outlines). High resolution PDF files (distilled through Acrobat Distiller with fonts embedded). QuarkXpress Versions 4 thru 6 with all resource files (logo, graphics) and screen/printer fonts (postscript fonts only, no true-type fonts) included. Saved as a PDF, Tiff or EPS. Send ads via email to: art@rpiclassifieds.com. Please include the publication name in the subject line.

Issuance & Closing Dates
Budget Travel is published ten (10) times per year. The December/January and July/August issues are combined. The closing date is the 25th of the month, three months prior to the cover date. For example, the May issue closes on February 25th.
Billing & Credit
All classified advertising must be prepaid with order. Make checks payable to RPI Classifieds. There is a $35 service charge for returned checks. For credit card orders (Visa, MasterCard and American Express), include account number, expiration date and the amount you authorize the magazine to charge your account. No agency commission on credit card orders.

 
Budget Travel Magazine
Classified Department
PO Box 570
Clearwater, FL 33757		   800-762-3555
727-507-7505
Fax: 727-507-7506
Email: info@rpiclassifieds.com

Budget Travel Magazine classifieds is represented exclusively by RPI Classifieds.

 

Copy & Contract Policies

  1. Arthur Frommer's Budget Travel Magazine is represented exclusively by Publicitas Promotion Network/RPI Classifieds USA for classified advertising.
     
  2. The maximum liability Arthur Frommer's Budget Travel Magazine and Publicitas Promotion Network/RPI Classifieds USA will assume for any classified ad (typographical errors, etc.) is the total amount paid by the advertiser and/or agency for that ad. The advertiser and agency indemnifies both Arthur Frommer's Budget Travel Magazine and/or Publicitas Promotion Network/RPI Classifieds USA against any and all costs exceeding this amount. No adjustments will be made for errors that do not materially effect the value of the advertisement.
     
  3. Arthur Frommer's Budget Travel Magazine and Publicitas Promotion Network/RPI Classifieds USA reserve the right to reject or cancel any advertising for any reason at any time.
     
  4. Arthur Frommer's Budget Travel Magazine and Publicitas Promotion Network/RPI Classifieds USA are not responsible for errors in key numbers or errors due to illegibly written copy.
     
  5. Position requests are not accepted. Advance proofs of classified ads are not submitted. Also, Arthur Frommer's Budget Travel Magazine and Publicitas Promotion Network/RPI Classifieds USA will not be bound by other conditions, printed, or otherwise, appearing on contracts, orders or copy instructions which conflict with the provisions of this rate card.
     
  6. All rates are subject to change with thirty (30) days notice.
     
  7. No advertising can be altered or cancelled after the closing date.